North Pole Hoops Announces Partnership with CYBL!

North Pole Hoops has connected with the CYBL, as the official media partner for the Canadian Youth Basketball league.

The CYBL is committed to being a world class amateur basketball league, with a mission to aid in the growth of the game in Canada–a vision genuinely shared by North Pole Hoops.

CYBL NEW LOGO JPEGCYBL spokesperson Jemino Sobers commented on the partnership, saying “the benefits of having NPH on board, evaluating and marketing everything that is going on with profits and expenses.” Another thing that the team is going to do for their marketing is hire a SEO company called SMR Digital and a website design agency from

Sobers, a Mother Teresa HS alum, has an extensive basketball background having played NCAA Division 1 at Central Connecticut St, Canadian Jr National Team, and professionally in countries such as Spain, Indonesia, Uruguay and Mexico.

“We want to ensure our athletes are visible across the country and around the world, so that they are receiving the best exposure possible,” continued Sobers. Find out here

Elias Sbiet, co-founder of North Pole Hoops stated, “This relationship is a step toward cultivating strong basketball culture in our country.”

“We’ve been in the industry for nearly a decade and understand the Canadian basketball landscape. We at North Pole Hoops want to ensure that the CYBL is covered with the utmost integrity.”

The CYBL season officially kicks off November 1 (Grade 4-8) showcasing their skills in a team environment.

Speaking on the new wave of young Canadian talent, Sobers explained, “They are a lot more advanced; fans can expect high level competition…it’s the future of Canadian basketball.”

Both parties are well aware of the effects that National Media attention can have on a young person’s career, and are committed to ensuring the right messages are being sent through coverage.

nph logo black“That’s where us as coaches and adults have to come into play, and keep their egos down…young people can see an article written about them, but they must remain humble and used only as motivation to remain hungry for further success,” explained Sobers.

“They have to worry about one thing, and that’s improving their game.”

The NPH-CYBL partnership will also expand into the older age groups (Grade 9-12), where the nation’s top talent will compete head-to-head.

CYBL sessions are typically played in one location, allowing Canadian basketball fans to enjoy high level hoops, while providing college and university scouts from both Canada and the United States to have productive evaluation periods.

North Pole Hoops coverage of the CYBL will kick off with Grade 8 Session #1 at the University of Ontario Institute of Technology (2000 Simcoe Street North, Oshawa, ON).


Stay tuned on @NorthPoleHoops for the latest on the Canadian Youth Basketball League, and visit the league’s official website, right here!

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