North Pole Hoops Announces U.S. Expansion with Headquarters in Fort Lauderdale, Florida

FOR IMMEDIATE RELEASE

Connecting Canadian & American Basketball Through Talent Placement, Partnerships, and Elite Competition

February 18, 2025 – North Pole Hoops (NPH), Canada’s leading basketball exposure platform— scouting, media, marketing and development organization, is officially expanding into the U.S. market with its headquarters set to be based in Fort Lauderdale, Florida. 

Servicing over 300 youth basketball teams annually in Canada through leagues and tournaments, NPH is establishing a strong bridge to the U.S.

While rooted in South Florida, NPH USA will have a national scope, engaging the U.S. market from coast to coast through talent placement, grassroots collaborations, and elite-level events.

For over a decade, NPH has been instrumental in identifying, developing, and promoting top Canadian basketball talent, helping hundreds of athletes earn scholarships and professional opportunities. With this expansion, NPH will now offer its proven platform, composed of scouting, development, and media to athletes, coaches, and programs across the United States.

Key Initiatives for NPH USA Expansion

1. International Talent Placement in U.S. Prep Schools & Universities

• Helping facilitate Canadian & international prospects to find opportunities in American prep schools, junior colleges, NCAA & NAIA programs & vice versa (American teams and prospects to Canada—prep, Usports, CCAA, CEBL).
• Providing scouting reports, exposure camps, and recruitment support to assist in the transition into the U.S. basketball system and vice versa.
• Strengthening NPH’s network of college coaches and recruiters seeking high-potential players from Canada and Internationally.

2. Cross-Border Partnerships & Grassroots Collaboration

• Partnering with U.S. grassroots platforms, high school leagues, and AAU circuits to create new opportunities for Canadian, American and international student-athletes.
• Establishing annual NPH USA events to introduce Canadian talent to elite U.S. competition and vice versa.
• Encouraging cross-border engagement for players, teams, and coaches, increasing recruitment opportunities on both sides.

3. Expanding North Pole Hoops Scouting & Media Across the U.S.

• Launching NPH USA Media, providing in-depth coverage of U.S. and Canadian basketball talent through scouting reports, rankings, and highlights.
• Covering U.S. tournaments featuring Canadian players while also welcoming U.S. teams to NPH events in Canada to strengthen international exposure.
• Utilizing Fort Lauderdale as an operational base while engaging basketball markets nationwide—from New York to California, Texas to Chicago, and beyond.

 

Why Florida?

With its strong basketball culture, access to major events, and proximity to top prep schools and colleges, Florida serves as an ideal hub for NPH USA’s national expansion. From this headquarters, NPH will engage with coaches, scouts, and teams across all major U.S. basketball markets to help athletes maximize their exposure and opportunities.

What’s Next?

• NPH USA’s first official scouting tour is in development, launching in the third quarter of 2025.
• Upcoming partnership announcements with key U.S. grassroots basketball organizations and prep schools.

“We’ve always believed in building bridges between Canadian, American & global basketball. Now, with our U.S headquarters in Florida, we’re taking that mission to the next level—connecting talent, forming partnerships, and creating high-level opportunities for players across North America,” states North Pole Hoops CEO Tariq Sbiet.

“Simply put, this move will create new opportunities for Canadian, American and international stakeholders globally. The game has been rapidly growing all over the world at all levels for the last several decades, and NPH is here for it. We look forward to contributing to a dynamic basketball landscape and complimenting the space with our brand of exposure at the grassroots level.”

“NPH brings a newness to the space that hasn’t been seen in years. Bringing the live streaming and live commentary to every game is something that is not been seen in the grassroots community. Add the professionalism, the willingness of the staff to resolve on site and the championship environment given to every team sets NPH apart from other leagues. Time and work ethic is something that is valued in the grassroots community and I have witnessed first hand how NPH is committed to excellence and is engaged in helping the next generation of athletes and people.” Stated Kenneth Pannell, a U.S Expert in grassroots basketball—with ESPN Scouting, a McDonalds All-American Voter & Naismith hall of Fame Morgan Wooten Committee member.

Join the Movement

Stay updated on NPH USA’s transition, event launches, and partnership announcements by following @NorthPoleHoops on Instagram, Twitter, and YouTube, or visiting www.northpolehoops.com.

For media inquiries, sponsorships, or collaboration opportunities, contact:

info@northpolehoops.com