PRIME SPORTS FUELING THE FUTURE OF CANADIAN BASKETBALL WITH NORTH POLE HOOPS
FOR IMMEDIATE RELEASE
Toronto, ON — October, 14th, 2025 — North Pole Hoops (NPH), Canada’s premier basketball platform and talent pipeline, proudly announces a game-changing partnership with Prime Hydration, the global sports drink brand redefining performance and culture. Prime is now the Official Hydration Partner of North Pole Hoops, fueling the next generation of Canadian hoopers chasing greatness from coast to coast.
Hydration Meets Hoop Culture
This partnership brings together two powerhouses built on hustle, innovation, and authenticity.
- Prime Hydration — founded by Logan Paul and KSI — represents a new era of performance and flavor, inspiring athletes worldwide to “Stay Prime.”
- North Pole Hoops has built the stage for Canada’s basketball talent for over a decade, creating opportunities and visibility for the country’s brightest players through elite competition, scouting, and media.
Together, they’re redefining what it means to fuel the grind — on and off the court.
“At North Pole Hoops, our mission is to empower Canadian athletes to dream bigger, work harder, and represent the North with pride. Partnering with Prime gives our players a global stage and premium performance hydration — a perfect match for the energy and ambition of our ecosystem.”
— Tariq Sbiet, Founder & CEO, North Pole Hoops
“Prime is all about fueling greatness. Teaming up with North Pole Hoops connects us directly with one of the most exciting basketball movements in the world — where raw talent meets relentless drive. This is about staying hydrated, hungry, and PRIME.”
— Roxanne Munbodh, Regional Marketing Manager
A New Level of Energy
From NPH Showcases and National Championships to Media Days and All-Star Weekends, Prime will be courtside — keeping athletes, coaches, and fans ready to perform at their peak. Expect vibrant activations, exclusive athlete content, and community-driven moments that blend performance, passion, and culture.
About Prime Hydration
Prime Hydration delivers next-level hydration with bold flavors and real performance benefits. Founded by Logan Paul and KSI, Prime has become a global phenomenon in sports and lifestyle, trusted by athletes and fans around the world.
Website: drinkprime.com
About North Pole Hoops
Founded in 2010, North Pole Hoops is Canada’s leading basketball organization dedicated to player development, exposure, and opportunities through scouting, leagues, media, and events. NPH has helped shape the path of hundreds of Canadian student-athletes to collegiate and professional levels.
